Logo Design Worksheet "*" indicates required fields PurposeThe answers you provide to these questions will be incorporated into a Design Brief that will be used as a guide throughout this logo design project. Please spend some time with these and really think about each question.Your OrganizationWhat’s the name of your organization?* How many years has it been in business?*How many employees?*What product or service does it sell?* What budget have you allocated for this project?*$2,000 – $4,000$4,000 – $7,000$7,000 – $10,000$10,000 – $15,000$15,000 – $20,000$20,000 – $30,000$30,000 – $50,000$50,000 +What challenges does your company face?*Who are your closest competitors?*Who is your target audience?*What is your unique selling point?*Your CustomersWhat does your audience care about?*How do people learn about your product, organization or service?*Why does your audience need a new brand identity?*What words do you want people to associate with your company?*Please use some adjectives, such as “creative,” “professional,” “traditional,” or “playful.”Generally, what logos do you think will appeal to your customers, and why?*How many people are responsible for the use of the brand identity?*Will it just be you and a small team? Or will a large number of people and departments be using it?Your PreferencesWhat is the exact wording to be used in the logo?*What is your company’s slogan or tagline?*Please describe at least 3 logos you like including what you like about them.*Do you have a typographic preference?*(Heavy, light, modern, classic, etc…)Are there any specific images or icons you’d like to incorporate into the logo?*Are there any specific colors you may want to use?*Are there any specific colors you’d like to avoid?*Any additional comments?Name* First Last Email* Phone*Business address* Street Address City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code NameThis field is for validation purposes and should be left unchanged. 2486
