Logo Design Worksheet

Purpose

The answers you provide to these questions will be incorporated into a Design Brief that will be used as a guide throughout this logo design project. Please spend some time with these and really think about each question.

Your Organization

What’s the name of your organization?*

How many years has it been in business?*

How many employees?*

What product or service does it sell?*

What budget have you allocated for this project?*

What challenges does your company face?*

Who are your closest competitors?*

Who is your target audience?*

What is your unique selling point?*

Your Customers

What does your audience care about?*

How do people learn about your product, organization or service?*

Why does your audience need a new brand identity?*

What words do you want people to associate with your company?*

Please use some adjectives, such as "creative," "professional," "traditional," or "playful."

Generally, what logos do you think will appeal to your customers, and why?*

How many people are responsible for the use of the brand identity?*

Will it just be you and a small team? Or will a large number of people and departments be using it?

Your Preferences

What is the exact wording to be used in the logo?*

What is your company’s slogan or tagline?*

Please describe at least 3 logos you like including what you like about them.*

Do you have a typographic preference?*

(Heavy, light, modern, classic, etc…)

Are there any specific images or icons you’d like to incorporate into the logo?*

Are there any specific colors you may want to use?*

Are there any specific colors you’d like to avoid?*

Any additional comments?

Name*

First Last

Email*

Phone*

Business address*

Street Address City State ZIP Code

Name

This field is for validation purposes and should be left unchanged.

Purpose

Your Organization

Your Customers

Your Preferences

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