Website Worksheet

I’m passionate about creating websites.

I devote my full energy, expertise and attention to every website project, so I only work with select clients on projects that excite me and that I believe have a real chance to succeed.

If you’d like to talk with me about working together on your project, there are a few things I need to know first.

I look forward to learning more about your project.

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Purpose

This is your opportunity to tell me why you need a website and what the website should achieve. The more information you give me here, the better the solution I will be able to provide. Please ignore any questions that are not relevant.

Business Snapshot

What’s the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Please be honest and I will tell you what I can and can't do.*

What Are We Doing?

What are your main reasons for needing a website?

It’s helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Your Current Website

Is there anything about your current site that serves the business well and if so, why?

Who Are We Doing This For?

Please tell me about your ideal customers. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

What are the top 5 reasons your ideal customer will visit your website?

EG: research product information, get contact details, ask questions about services, pricing

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Please tell me about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

Are there any other websites in particular that you like the design of? Why?

What Does Success Look Like?

If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Please be as descriptive as you possibly can.

Anything else you want to get off your chest?

Name*

First Last

Email*

Phone*

Business address*

Street Address City State ZIP Code

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