All Souls Procession
World-famous annual celebration of life and death in Tucson, Arizona
Launched September2015
The Challenge
The All Souls Procession is an annual festival organized for more than 30 years by the non-profit Many Mouths One Stomach. It had a website cobbled together by volunteers that was difficult to update, slow to load, and poorly organized. A fast, lean, easy-to-manage new website was needed to serve the festival’s organizers and the 100,000-plus attendees each year.
The Solution
I worked closely with event organizers to determine the best way to show off the various facets of the event, which include a variety of projects, online engagement and fundraising systems. I created a clean custom design that showcases the stunning photography from the Procession and built a new website from scratch using WordPress.
The Result
The All Souls Procession website delivers important information on the home page, such as the upcoming event calendar and the parade route. It includes custom-designed systems to manage and display information about projects, videos , testimonials, FAQ and photo galleries organized by year.
The site also includes custom forms to collect information from event participants about their ancestors, which is then incorporated into multi-media displays during the Procession.
The latest news and press clippings also are clearly visible, as is a calendar of upcoming events throughout the year. An e-commerce system helps raise donations and sell T-shirts and other products. Every aspect of the site morphs as needed to work equally well on smartphones, tablets and computers of all sizes.
Raven’s Eye Design has been a steadfast resource for all of our web needs since we first launched our site in 2006. His knowledge and willingness to help us and work with us has been invaluable over the years and has made it possible for us to keep our communications relevant, accessible and innovative.
Nadia Hagen, Artistic Director, All Souls Procession
Chad’s gorgeous redesign of the All Souls Procession website dramatically increased our ability to engage our community, which is key to what we do. Community participation in our Ancestors Project, online Urn submissions, and Children’s Altar — all of which depend on our website — increased five-fold after the redesign, largely due to the usability and attractiveness of the new site. And Chad was a delight to work with!
Melanie Cooley, board member, All Souls Procession
